Fact #1225: Nathan’s Hot Dogs were originally priced so low, that customers were hesitant to trust their quality. In response, the founder paid locals to wear white lab coats to fool the public into thinking that doctors from Coney Island Hospital were eating the hot dogs.

Source: http://www.nytimes.com/2016/07/24/nyregion/nathans-famous-a-hot-dog-empire-built-on-hard-work-and-hype.html?_r=1

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