Fact #757: It costs phone carriers less to provide 4G data than 3G data.

Essentially, 4G spectrum is more efficient at delivering data, so to download the same YouTube video, or what have you, it takes half the effort compared to 3G for the wireless provider. That makes it cheaper.

Source: http://readwrite.com/2014/05/09/4g-3g-smartphone-data-price-difference

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